About Mobius Bloom
The venture studio behind Whalexy.
Venture Studio
Mobius Bloom Ventures Pvt. Ltd. is a technology venture studio headquartered in Raipur, India. We build software products for small and medium businesses in high-growth emerging markets, starting with markets that share similar characteristics.
The studio operates on a hub-and-spoke model: a central engineering team, AI/ML specialists, and growth operators build and scale focused SaaS products, each solving a costly problem for business owners who cannot afford enterprise software.
Why Turkey
Our flagship product is Whalexy, an automation platform for the WhatsApp Business API. That is where revenue, customer learning, and the studio's international expansion begin.
India and Turkey are key growing messaging markets, and the problems of an SMB owner in Raipur and Istanbul are almost identical: too many customer messages, too few staff, little accessible automation, and enterprise vendors that ignore this segment.
What is Whalexy
A WhatsApp Business API automation platform built for micro, small, and medium businesses.
Broadcast Campaigns
Send promotions and updates to thousands of opt-in customers with open rates that email cannot reach.
AI Automation
Answer FAQs, qualify leads, recover abandoned carts, and confirm orders 24/7 without growing your team.
Shared Inbox
Multiple agents on a single verified WhatsApp number, with assignments, tags, and full conversation history.
Chat Commerce
Product discovery, ordering, and payments right inside the conversation.
Integrations
Connects with the CRM, e-commerce, and payment systems the business already uses.
No-Code First
A merchant can set up a working automation in a single afternoon: no developer, no consultant, no six-week project.
Whalexy's Mission for Turkey
To put enterprise-grade WhatsApp automation in the hands of every Turkish small business, at a price a corner bakkal, a clinic, or a neighborhood shop can actually pay.
Turkey runs on chat, more than almost any other market: 88.6% of Turkish internet users message on WhatsApp every day. But the platforms that make WhatsApp powerful, such as global enterprise vendors, were built for banks, telecoms, and enterprise retail. Their pricing starts in the thousands of dollars per month, their onboarding takes weeks, and their sales process requires a procurement department.
Whalexy's mission in Turkey is to close that gap: official Meta API access, AI automation, and campaign tools, self-serve, priced in TRY, and live in days, not months.
Whalexy's Vision for Turkey
By 2030, to be the default WhatsApp growth platform for Turkey's small and medium businesses, the tool a business owner recommends to another business owner.
- SMB-first, always. The underserved segment is small business, where Whalexy builds density, word-of-mouth, and defensibility.
- Partner-led distribution through Turkish digital agencies, consultants, and resellers with recurring commission.
- Fully localised product with a Turkish-first interface, Papara/iyzico payment flows, KVKK-compliant consent management, and TRY pricing.
- Generative AI agents that handle real conversations.
Why Turkey, Why Now
The market facts make the case on their own.
| Market signal | What it means for Whalexy |
|---|---|
| ~60M+ active WhatsApp users; 88.6% of Turkish internet users (16-74) use WhatsApp, the country's most-used app | WhatsApp is not a growing channel in Turkey, it is the default one. There is no adoption curve to climb, only automation to sell. |
| Turkey sits in Meta's low-cost Tier 2 pricing band: marketing messages from ~$0.011, among the cheapest rates globally | Meta's own per-message pricing makes Turkey structurally cheap to serve. Whalexy's margin per customer is better here than in most markets. |
| ~3.7M registered SMEs, accounting for 99.7% of all enterprises and 70%+ of employment (TÜİK, 2023) | The largest economic contributor in Turkey, still growing, and still running customer communication on personal phone numbers. |
| API adoption concentrated in banks, telecoms, and large retail; near-zero penetration among SMEs still on the free WhatsApp Business app | The enterprise layer is saturated. The SME layer is wide open. That gap is Whalexy's entire thesis. |
| Papara (18M+ users), iyzico, and BKM Express drive heavy in-chat and mobile commerce; installment payments are a Turkish consumer default | Turkish businesses already monetise chat and mobile heavily. Willingness to pay for tools that convert chat into sales follows. |
Meta's per-message pricing and KVKK (Turkey's data protection law) are pushing businesses off personal numbers and grey-market bulk senders and onto the official API. Every business forced to migrate needs a platform. Enterprise players will not serve them at their price point. Whalexy will.
How Whalexy Benefits Turkish Businesses
More sales, faster service, compliance, and transparent pricing without the enterprise tax.
Sell More
- Campaign broadcasts with 90%+ open rates versus ~20% for email.
- Abandoned cart recovery and automated follow-ups that convert at 3-7% versus under 1% for email.
- In-chat catalogue plus Papara/iyzico checkout so customers discover, decide, and pay inside the conversation.
Serve Faster
- AI chatbots resolve up to 80% of routine questions instantly.
- Shared inbox lets a whole team work one WhatsApp number with automatic assignment.
- Automation covers the same hours as a part-time attendant for a fraction of the cost.
Stay Compliant
- Official Meta API access: no banned numbers, no grey-market bulk senders.
- KVKK-compliant opt-in and consent logging built in.
- Verified business profile: credibility with customers from the first message.
Avoid Enterprise Tax
- No ₺50,000-150,000 setup fees.
- No consultative sales cycle or mandatory professional services.
- Self-serve onboarding in Turkish, live in days, with monthly pricing in TRY.
TAM, SAM, SOM: Turkey
Bottom-up estimates from business counts and observed SMB pricing bands, cross-checked against industry reports.
| Layer | Definition & size | Annual value (illustrative) |
|---|---|---|
| TAM | All ~3.7M registered SMEs, plus mid-market. Realistic addressable universe: an estimated ~800K businesses with an active customer-facing WhatsApp presence. | 800K businesses x ₺1,200/mo x 12 = ~₺11.5B, or ~USD 245M theoretical ceiling. |
| SAM | Formalised SMEs with a digital sales motion and capacity to pay for SaaS: conservatively 10% of active businesses, around 80K businesses. | 80K businesses x ₺1,200/mo x 12 = ~₺1.15B, or ~USD 24.5M serviceable market. |
| SOM (3 yr) | Realistic obtainable share via partner-led entry: 2% of SAM, around 1,600 paying customers by Year 3. | 1,600 x ₺1,200/mo x 12 = ~₺23M, or ~USD 490K ARR from Turkey by Year 3. |
Blended ARPU: ₺1,200/month (modelling reference, ~USD 26 at current exchange rates). The number that matters for the next 12 months is not the theoretical market size; it is how many channel partners Whalexy signs and how many customers each one closes per month.
Whalexy vs. Turkish Market
Whalexy's TRY pricing is being finalised with our founding channel partners, based on local market research.
| Provider | Entry price (monthly) | Setup / onboarding | Positioning & weakness for SMBs |
|---|---|---|---|
| Whalexy | Being finalised with founding channel partners. Zero setup fee, always. | ₺0, self-serve, live in days | SMB-first. AI automation, campaigns, team inbox, Papara/iyzico flows, no enterprise tax. |
| d-reach | Starter ₺799/mo + ₺1.5/message, Enterprise custom | Self-serve, Turkey-specific BSP | Meta Tech Provider with KVKK + İYS-aware flows. Built for scale campaigns, thinner on AI automation and team inbox depth. |
| SleekFlow | Starts at ~$79-149/mo (approx. ₺3,700-7,000/mo) in USD | Complex configuration, self-serve or agency setup | Omnichannel focused. USD billing only, higher price tier, heavier than an SME needs. |
| Respond.io | Starts at ~$79-99/mo (approx. ₺3,700-4,650/mo) in USD | Self-serve; tiered scaling | Enterprise focus. Opaque volume scaling, USD billing, no local support. |
| Wati | Starts at ~$39-99/mo (approx. ₺1,800-4,650/mo) in USD | Self-serve | Global player. Decent features, but USD billing and weak local presence. |
| Local Digital Agencies | ₺3,000-10,000/mo | Manual setup | Local agencies providing manual chat management and bulk blasts, but zero native AI or self-serve platform depth. |
Our pricing principles (what won't change)
SMB-focused
We sit deliberately between the thin local tools and the enterprise BSPs — serious automation at a price a small business can actually carry.
Local billing
Billed in TRY via local rails (Papara, iyzico, local cards). No USD billing — that's a self-inflicted wound we won't repeat.
Zero setup
Zero setup fee, forever. The absence of the ₺50k–150k fee is our headline, not the fine print.
Where Whalexy Wins, and Where It Doesn't
Whalexy wins when
- The buyer is a small or medium business with 2-50 people that lives on chat and has outgrown the free apps.
- The buyer is price-sensitive, allergic to setup fees, and unwilling to run a procurement process.
- The buyer works in retail, clinics, education, food service, real estate, or local services: high message volume, thin margins.
- The buyer is reached through a local agency or consultant rather than a sales team Whalexy would have to build from zero.
Where Whalexy steps back
- The buyer is a bank, telecom, or enterprise retailer needing omnichannel orchestration, SLAs, and on-site professional services.
- The business wants grey-market bulk blasting to non-opted-in lists. Whalexy does not serve this segment because it is a compliance and account-ban risk.
How We Enter Together
Market size means nothing without distribution. Turkey runs on a partner engine, proven in India and localized here.
What you earn. Recurring commission on every account you close — up to 25% of the subscription, for the life of the account. This is a book of recurring revenue you build, not a one-time referral fee. The full tier structure is shared during partner onboarding.
How it runs:
Channel Partner Recruitment
Targeting Turkish digital agencies and WhatsApp consultants already serving SMBs. Using tier-based recurring commission, local partner deck, and remote onboarding — no cost to join.
Self-Serve Activation
Launch localized website, in-product onboarding, and Papara/iyzico billing. Partners generate the word-of-mouth; self-serve captures the demand.
In-Country Presence
The first Turkey-based hire, a partner manager, happens only when partner-sourced MRR justifies it, not before.
Who we're looking for: digital agencies, marketing consultants, and WhatsApp specialists who already serve local SMBs, want recurring revenue over one-off project fees, and would rather resell a product that works than build their own.